Last week, designer Jane Mayle announced in WWD that she would be shutting down her decade old namesake line. The Holiday/Resort Collection, in stores now, will be her final delivery and there will be no Spring 09 Collection. She sited accelerated market dates, promotional pressures as a few of the factors that lead her to make this decision.
"It seems like a commercial cul-de-sac in a way that the customer gets tired before collections even hit stores," Mayle said. "How I came into this business was all about dreaming and building a wardrobe you would be seduced by. That mystery and remoteness ans insouciance have disappeared from fashion in order to accelerate the product. I feel I have just become another cog in that machinery."
Personally, I am crushed. I am finally getting close to affording more than a piece a year from her collections and she leaves me! After cleaning out the NoLita store yesterday, I have been furiously scouring online stores such as Shop Zoe, and La Garconne to scoop up all the product (much of which is on sale!) I can before the final store closing in February. The lovely girl at the store yesterday assured me that there would be a MAJOR sample sale before the store shutters so get ready for that, but just be sure you stay away from my size!